This is the final advertisment for an imaginary brand of artist's chisels, named PICI modular chisels. Below is my process for the branding, and making the brand manual.
Woodpeckers (Scientifically named Picidae) are the main inspiration for this brand of chisels. Woodpeckers are hardy and tenacious animals, who dedicate most of their lives to using their amazing beaks that can cut through wood. They use this one tool for a variety of applications, from building nests to making storage.
We wanted to use the unique natural strength of this amazing species to be the motif of PICI chisels. From their design, to their hardiness and powerful build, our chisels aim to put the power of the woodpecker into the hands of artists around the world.
Using the brand language, I also created a set of stationery that could be used for the brand.
To conclude the project, I created a brand manual which laid out the brand's vision, statement, visual language, rules for usage and other specifications.
